Why Platinum is so Precious!

The most appealing characteristic of platinum is its durability. It is excellent for securing diamonds in your most precious jewelry. It is a dense, malleable, ductile, precious, grayish white metal. Platinum's white sheen beautifully accentuates the sparkle and brilliance of a diamond, and its great strength holds the gem firmly. The majority of platinum jewelry is 95 percent pure platinum combined with 5 percent iridium, palladium, ruthenium or other alloys. If scratched, platinum will not lose any metal and it does not wear away over time. Platinum jewelry is very easy to care for. Soaking platinum in a mild solution of soap and warm water and gently scrubbing it with a soft-bristled brush is usually all that is required to maintain the metal's luster. While it is the strongest of jewelry metals, it can scratch but a jeweler can polish your jewelry to bring back the original reflective finish. We highly recommend platinum for your jewelry. Stop in today and take a look at our beautiful selection of platinum jewelry.